Sustainable fashion, ethical luxury, and lifestyle blog by Nataly Elbaz Björklund. Creating awareness on sustainability issues and introducing ethical, sustainable, eco-friendly, slow fashion & lifestyle brands.


Born in Tel Aviv. Raised in Bangkok. 6 years in London. Lives in Oxford.

5’2, hourglass shaped human

Mrs. Elbaz Björklund

Cat lady – and a mother to Frodo

Major love for: all that glitters – clean designs – and statement pieces

Happiness comes in the from of: books – Moomin – the ocean – Matcha lattes 

Supporter of a healthy and sustainable lifestyle