HollyMae Illustrates: Earth Positive Apparel and Prints

HollyMae Illustrates (HMI) is a UK-based talented illustrator and designer who encourages buyers to consider sustainability in their purchasing choices. HollyMae works with local companies in the UK and designs a range of earth-positive apparel and paper goods. Her quirky designs are both artistically beautiful and fun!

Upon graduating from the Arts University College at Bournemouth with a degree in Illustration, founder, Holly Mae, embarked on a number of fashion illustration commissions for magazines, books and fashion labels, as well as giving lectures on her work to Fashion students. As a designer, she always had a curiosity for trying new approaches in her work; this has led her to drawing in various styles from bridal illustration to surface pattern design. She is now excited to build her own brand HollyMae Illustrates, offering customers a selection of lovingly created gifts, clothing and homeware, all of which started as a single illustration!


HollyMae Illustrates offers customers the opportunity to purchase beautiful products that are ethically and environmentally responsible. Her work is a combination of loose ink illustrations and detailed pencil work patterns inspired by nature, the written word and fashion. Her products come in a variety of formats including art prints, apparel, and home ware – most of which are made using ethically-sourced paper and cotton.


Can we just stop and admire this Chow Chow top for a second!? I absolutely love the detailed design and the material is so soft! The best parts are that:

  1. It is unisex – happy people all around! (my brother in law has relentlessly threatened to steal this top).
  2. How versatile it is – from day to night to all seasons, whether wearing it on its own when it is warmer outside to cozy layers in the cold.

I have also had way too much fun wrapping Chrismukkah gifts the last few days – how could you not smile when seeing these insanely cute festive Chow Chow illustrations under the Christmas tree?

To shop HollyMae Illustrates’ magical sustainable products head over to her Etsy shop


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Sustainable fashion, ethical luxury, and lifestyle blog by Nataly Elbaz Björklund. Creating awareness on sustainability issues and introducing ethical, sustainable, eco-friendly, slow fashion & lifestyle brands.

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