6 Sustainable Fashion Brands to Wear Throughout Your Pregnancy

A few months ago when I found out that I was pregnant I began looking for sustainable maternity clothes. I searched for pieces that were both fashionable and sustainable and was surprised by how little options there were for pregnant women who are conscious consumers. This was particularly unexpected as there are so many ethical and eco-friendly baby and kids’ brands. After a fruitless search I also started to consider that maternity clothes are often quite unsustainable in the long-term, as they can only be worn for a few months and then put in the back of your closet for the time when you might decide to have another child. I decided to shift my focus to non-maternity sustainable and ethical brands, and as it turns out they have great options for pregnancy!




Truly Kind Boutique is an online store whose products have an explicitly slavery-free supply chain. The brand was established by a girl from South Carolina with a love for making people smile and a belief in making a positive impact in the fashion industry. All pieces found in Truly Kind Boutique are consciously-made, fair-trade, vegan and cruelty free.

The lovely Paradise Found dress that I am wearing was produced at a fair-trade organisation in India and is made from 95% fair-trade organic cotton and 5% spandex. This super comfy dress has definitely been one of my go-to day dresses (I am wearing it as we speak). Due to its relaxed design and stretchy fabric it has been growing along with my bump and I cannot wait to wear it post-pregnancy as-well!





Dilli Grey is a lovingly-created ethical lifestyle collection of Indian-inspired, artisanal clothing and homeware for women and children.

All of their products are handcrafted from exquisite natural fabrics such as cotton, linen and leather, skilfully designed and made to be loved for years. Many of their pieces are made using traditional skills such as block printing and hand embroidery by talented artisans in Rajasthan. They support this community through fair trade practices and have built a relationships with these suppliers over many years.

The two dresses which I am wearing (Summer of Love Maxi & Sky Blue Hand Embroidered Dress) are an excellent choice for us ladies who go through the majority of their pregnancy during the summer! The pieces are light, airy, and extremely comfortable – with the current weather in the UK I could spend days in the purple maxi dress. What’s better – I can wear these beautiful handcrafted pieces next summer too!




The White T-shirt Co is a brand that specialises in the production of organic cotton t-shirts.

This company is committed to a responsible production process that looks after the people who make the t-shirts. The brand’s manufacturing process is transparent; the cotton is picked and worked in Turkey, the t-shirt is cut and stitched in Novotex’s Green Cotton Factory in Lviv (Ukraine). From there it moves to Denmark for quality control after which products are stored in the UK, ready for delivery to customers. (To read more about this journey head HERE).

All of their t-shirts are GOTS certified – ensuring that they have met quality, environment and social standards. The brand uses local support and all of their packaging is from a local FSC-licensed supplier approved for environmental practices.

The t-shirts’ fabric is so soft and comfortable, which is exactly what your bump wants during pregnancy (the stretching of the skin as your belly grows can make the skin feel dry and itchy). Due to the stretch of the fabric the tops fit snug and grow along with the bump, making them an excellent addition to any pregnancy wardrobe as well as post-pregnancy.

Wearing the following three: Fitted Scoop Neck Vest , Loose Fit 3/4 Sleeve Ballerina , Fitted Short Sleeve Round Neck




Established with the the aim to provide women a way to dress responsibly without compromising on their style, Dagny has grown to become one of the UK’s most prominent sustainable luxury brands. Dagny, which means “new day” in Old Norse and is a girl’s name in Scandinavia, offers women a collection of beautifully designed, consciously-sourced, and ethically-made garments. The brand produces their clothing using surplus fabrics whenever possible as well as ones that are responsibly sourced and eco-friendly. All their patterns are printed using a machine which digitally prints directly onto the fabric, and thus eliminating the fashion industry’s traditional use of water, paper, and chemical treatments. The dyes used are 100% biodegradable and GOTS certified.

This brand has been awarded the Positive Luxury “Butterfly Mark”, which helps consumers identify brands that take on social and environmental commitments.

The stunning Stella Dress that I am wearing is the perfect day-to-evening dress! It has a functional tie waist that can be tied to your exact size and comfort – making it a flattering before, during, and after pregnancy dress. The floral pattern (which also comes in a beautiful pink) is printed through a toxin-free process on a soft and certified Lenzing Modal fabric. The tie waist sits very comfortably above my bump and does not affect the fit of the dress. It is an amazing substitute for the conventional maternity dress!





This sustainable London-based designer handcrafts elegant and effortless pieces from linen that is sourced from a Lithuanian manufacturer’s dead-stock. Founder and designer Marta, aims to produce guilt-free long lasting pieces that can be worn for many years to come. Her beautiful garments are handcrafted using 100% linen, a beautiful fabric that is grown with no need for fertilisers or pesticides and uses very little water. This environmentally friendly material is durable and only gets better with age!

This brand offers beautiful sustainable designs in versatile and loose fits. The ¾ sleeve dress that I am wearing is a favourite and can be worn in three different ways: as a dress with front buttons, back buttons, or as a jacket. It makes for a great maternity to non-maternity piece due to it’s light and loose fit.

Their magical Pinafore Dress is also a good choice due to it’s timeless and comfortable design. It can be worn both by itself or with a top underneath making it a wonderful trans-seasonal dress. I cannot wait to see what it looks like later this fall post-pregnancy!

Most of Lemuel MC pieces are made-to-order and take up to two weeks to make and prepare, plus delivery time.




KINDOM is an an online boutique offering a collection of thoughtfully-made products produced using sustainable, natural, reclaimed, and indigenous materials. Staying true to the concept of slow fashion, each collection is limited and exclusive, due to the finite materials the brand receives for its production line.

I have absolutely fallen in love with two of their pieces which are a great fit for my growing bump!

Their Madison Column T-shirt Dress is the softest and most lightweight maxi dress that I have ever worn! It is made out of 95% sustainable bamboo, 5% spandex, and has pockets. The fabrics used are sustainable and reclaimed materials. This cute dress comes in 3 colours on their website.

Their Kimberly Patchwork Plaid Dress is another excellent choice! And is particularly good at hiding the bump… If you are early in your pregnancy and don’t want to share the news yet this is the perfect dress (even at 7 months my belly is barely noticeable unless I hold the dress tightly against my skin).



title photo 2

Photos taken by Andreas Björklund

This post was sponsored by multiple brands, each of which I personally selected and approached for this collaboration. As always – the story, all content, experiences, suggestions, and opinions are all my own. 

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Sustainable fashion, ethical luxury, and lifestyle blog by Nataly Elbaz Björklund. Creating awareness on sustainability issues and introducing ethical, sustainable, eco-friendly, slow fashion & lifestyle brands.

7 thoughts on “6 Sustainable Fashion Brands to Wear Throughout Your Pregnancy

  1. I am not pregnant so this is not so relevant for me, but it is great to know that there are sustainable alternatives to pregnant women. It truly says that sustainable fashion is becoming more current 🙂

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