Aura-Soma Pegasus is an eco-luxury perfume company that combines visual and non-visual energies of colour, essential oils and herbal extracts to evoke a beautiful aroma that lightens the wearer’s mood.
By using purely natural and organic oils extracted from flowers and other plants, as well as alcohol made from grain that has been certified organic by the Soil Association, Aura-Soma Pegasus has embraced the subtleties and complexities of natural fragrance. According to the brand, “seasonal variations in natural crops, minute yields and arduous extraction processes make the development so much more challenging but also more creative and fulfilling”. This process creates soft, well-rounded and pure fragrance blends and ensures that their ingredients have not exposed to pesticides or pollution and are free of petrochemicals, synthetic fragrances and preservatives.
One of the biggest issues with the personal care industry, and specifically with perfumes, is that the consumer does not know what their perfumes contain. In other words, people are applying products to their skin that may have a range of harmful effects and consequences on their personal health and/or the environment.
According to Dr. Heather Patisaul, a biologist at North Carolina State University (who studies the way environmental exposures affect human development) conventional perfumes read like a chemistry textbook: “you can get lost among all the benzyls and ethyls. But it’s the ingredient listed simply as ‘fragrance’ or ‘parfum’ that worries public health researchers… those terms are a catchall for 10,000 different ingredients”. Some of those ingredients can be highly harmful, like diethyl phthalate (DEP). DEP has been linked to hormone disruptions (an especially big concern for pregnant women), poor lung function, polycystic ovarian syndrome, and lower sperm count. The Huffington Post has reported that various other chemicals included in ‘fragrance’, like asbenzene derivatives and aldehydes, are capable of causing cancer, birth defects, nervous-system disorders and allergies according to the United States Environmental Protection Agency’s (EPA) hazardous waste list.
Unlike many conventional perfume brands, Aura-Soma Pegasus is dedicated to actively working with the earth’s ecosystem, supporting the planet towards a healthy and wholesome future. By taking responsibility for what they create, not only are they reducing their footprint on Earth, but are also setting an example for other companies to follow suit in creating a future of care and consciousness.
This brand’s eco-friendly practices have for over 25 years included using biodegradable ingredients, sustainable and recycled packaging (whenever possible) and being involved in planting trees and establishing sustainable woodlands. Aura-Soma Pegasus respects and cares about animal welfare, and are naturally cruelty-free and against animal testing.
The perfume featured in this post is called “Parfum 58,” and is made using bergamot, lime, geranium, basil, lavender, black pepper, rose, sandalwood and vetivert.
The colour combination of pale blue and pale pink in Parfum 58 is called Orion and Angelica, which the brand says helps us “come to a sense of being in the right place at the right time. To return to synchronicity that on our journey, circumstances unfold in a harmonised way”. When shaken, the colours in this perfume become a pale violet, a metaphor for the deep transformation that takes place within us when we choose to live consciously in the present moment.
Aura-Soma Pegasus has been awarded the Butterfly Mark, sponsored by Positive Luxury, in recognition of their commitment to social and environmental sustainability. You can head over to Positive Luxury’s website to check out all of Aura-Soma Pegasus’ positive actions.
The colour and fresh natural ingredient combination in “Parfum 58” brought me back to the serenity of the Swedish countryside and being surrounded by miles of snow as the northern lights dance whimsically above!
This wonderful perfume comes in a 50ml bottle and can be purchased HERE.